BUSINESS AND DESIGN PROGRAMS
Business Program
“FISH! -
Power: It Starts With Me”, by Neil Halloran, sponsored by Bloomnet
We all want more
effective relationships with our employees and vendors. The question is…How do we get them? Too often the answer is magic or luck. “If only people would work with me. If only people would trust me. If only I could lead people who would just
follow!” The FISH! Model will deal with these issues and discuss
“Boss Watching” and the use of Power by managers.
Saturday, March 8 – 9:00 am – 10:00 am –
Plazas F and G
Design Programs
“Twilight…The
Zone”, by Dee Dee Klockenga,
ICPF, sponsored by The Bill Doran Company
Step into
another “dimension, not only of sight and sound but design” as we present fresh
floral ideas from the
fabulously formal to fun and funky for party and event work. While in the “Zone”, we will visit four
events starting with the basics and building upon them to take us from the most
modest of budgets to over the top and spare no expense “I want it to look Super
Fantabulous”!!! So come and experience
design ideas and lively discussion and get into “The Zone”…see you there!!!
Friday, March 7 – 8:00 pm – 9:30 pm –
Plazas F and G
“Sympathy
Sales: The Last Frontier”, by Robbie Goodin, sponsored by W. R. Goodin
Company
Robbie’s sympathy
program will not only be educational but will also improve your profits. The key to successful sympathy sales is
personalizing the designs so that your customer’s individuality will be
represented in the design. Utilizing the
W. R. Goodin Foam products, she will show you how to
accomplish this.
Saturday, March 8 –10:30 pm – 11:30 am –
Plazas F and G
“Flowers
For A New Generation”, by Kristine Kratt,
AIFD, sponsored by FTD
Do you truly know
your current floral customers? Who are
“Gen-X”, “Gen-Y” and “Millenials”…and how does their
buying power affect you as a floral retailer?
In this trendy new presentation, Kristine will teach you how to
creatively design for and market to these eclectic, tech-savvy and diverse consumers.
Saturday, March 8 – 1:30 pm – 3:00 pm –
Plazas F and G
“In
Touch With The Dutch”, by Els
Teunissen, sponsored by Van’s Floral Products and The
Flower Council of
Els, born and raised in
Saturday, March 8 – 8:30 pm – 10:00 pm –
Diamond and Emerald Ballrooms
The
first two Sunday programs will be a Design Panel Featuring: Commentary sponsored by Teleflora
Designs
by: Terry Chappell, TCF
sponsored by La Salle Wholesale Florist, Inc.
Frankie McDonnell Peltiere’,
AIFD, sponsored by Baisch and Skinner
“Zoning
In On Spring Holidays”
Springtime…Zoning in
on a fresh look at designs for the spring season…Our talented panel will
present creative designs for Easter, Secretaries Week and Mothers Day that will
take your breath away.
Sunday, March 9 – 9:30 am – 11:00 am –
Plazas F and G
“Budget…Is
It A Real Problem?”
My customer only has
$30…$40…$50…What can I do to impress them???
Sit back and be amazed as Terry and Frankie zone in on designs for your budget
conscious customer.
Sunday,
March 9 – 1:30 pm – 2:30 pm – Plazas F and G
“Wedding
Flowers In The Zone”, by Donna Theimer,
AIFD, ICPF, sponsored by Kennicott Brothers
Additional
Designs by Florists in the
Bridal flowers are
one of the most beautiful ways to express your personal style, family heritage
and creativity on your wedding day.
Selecting your dress is just the beginning. Your flowers are one of the most critical and
expressive components of your wedding day.
This program will provide you with information on current dress color
trends as well as the beautiful blossoms that can coordinate with your
selection. Floral bouquets from classic
to trendy will be created. Designs will
represent eight basic color groups and will provide the attendee with many
inspirational color combinations to accent the bridal party. In addition, flowers to wear as well as
floral table design options will reflect current styles. Both brides with a budget as well as brides
with bucks will find something useful in this colorful program in the wedding
flower zone!
Sunday, March 9 – 3:00 pm – 4:30 pm –
Sapphire Ballroom